Marketing & Communications Offerings
STRATEGY, MESSAGING, COPYWRITING, SPEECHWRITING, + WEBSITES FOR WHERE YOU ARE, RIGHT NOW.
marketing & communications offerings
Whether you are a brand in a crowded ecosystem, or a new entity with a vision not yet established, the right strategy is imperative to stand out and make impact.
The competitive advantage I offer clients is the ability to find the words that make their brand come alive and resonate with targeted audiences.
Available on monthly retainer or for a project fee, a custom package develops an effective brand presence through using a data driven approach. I assess where you are, see where the opportunities lie, and advance the writing in that direction.
Strategy - best for those who need to hone who their audiences are and what they need those audiences to do to reach their goals
Messaging & copywriting - for those who already have a strong web presence who are in need support refreshing their brand voice
Speechwriting - for those who require services on an ongoing basis
Websites - best for those who have already completed a branding package
Case Study
We worked with recovery services provider The Advocacy Group on a new website attuned to the needs of their clients, showcasing their unique offerings, and connecting them with treatment providers communicating on behalf of their own clients.
We repositioned the brand so that potential clients would feel held, and at home, from the moment the site loaded, to create the foundation of a relationship necessary in building a stable recovery.
Project Commission:
Website
In the customized package, we developed site Design, Strategy, Messaging, and Copywriting so that potential clients of The Advocacy Group could trust them immediately and start the onboarding process right away, with ease and finesse. We designed site to hit tones of calm, cool, and cared for, to mirror TAG’s service offerings and approach.
We designed the onboarding process for ease of understanding and use by potential clients and family members in crisis.
We created a provider referral system to facilitate ease of collaboration and communication between treatment providers and The Advocacy Group.
We set up a client referral system to work confidentially for all parties, so that whomever was seeking treatment received immediate attention and could approach communication in a way that would meet them where they are.
